Pathway to change.
Client
Prison Fellowship Canada
Service
Brand & Support Videos
Introduction
We initially began work with PFC on campaign and fundraising videos used to inform donors on the progress of their initiatives. In order to engage with potential donors and supporters, PFC reached out to us to craft their brand story, film a mini docuseries on the stories of those supported by PFC as well social media content to increase their online presence.
The creative challenge
Given the sensitive nature of PFC’s work, it was essential to share stories in a way that both informs and educates thoughtfully and respectfully. They wanted to provide current and potential supporters with a deeper understanding of the organization's needs and the meaningful impact they are making.
SOLUTION
We captured the stories of both those who receive care and those who provide it within the organization, offering a comprehensive view of the impactful work PFC does.
result
Increased brand awareness, strengthening donor support and deeper engagement on web and social media platforms by providing a clear message through storytelling.
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