Introducing Novel.
The creative challenge
Novel sought to distinguish themselves in the veterinary field by cultivating a uniquely inviting, accessible and compassionate environment where patients and their owners would feel immediately at ease and valued.
SOLUTION
We crafted a compelling narrative that chronicles the profound journey of pet ownership—highlighting the emotional impact companions have on their owners' lives and depicting the seamless integration of pets into family milestones. Throughout this storytelling, Novel is positioned as the reliable, compassionate partner accompanying owners and their beloved pets through every triumph and challenge of their shared journey.
result
Novel has effectively established the tone for their business by conveying the essence of their brand through a compelling story. This approach has already generated significant interest and attracted new customers in anticipation of their grand opening.
Watch the film.
Check out the film and social promos we created that Novel used for their marketing prior to launch.
Brand Launch Video
The film that helped introduce Novel to the world. Grab a tissue.
Novel Launch Reel
The first of two social promos Novel was able to run as ads on social media.
Novel Launch Reel 2
The second of two social promos Novel was able to run as ads on social media.
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